11 Jul ChocoThriller, a homage to the film noir
What does the dark, dramatic film noir genre have in common with the recipe for chocolate salami? A table in an Amsterdam bar, memories of Hitchcock films, a passion for the TV series Dexter. And a beer mat used as a note pad. This was the scene for the conception of an idea that eventually led to the creation of ChocoThriller. A video designed with more than a hint of irony to illustrate the preparation of chocolate salami, a traditional Italian dessert, which our friend and food designer Pasquale Pontillo revisited with seductive, modern taste.
We were so pleased with the result that we decided to enter the video in a few festivals. ChocoThriller was accepted for the British competition Food Photographer of the Year, and so it was that in May 2015 we flew to London. To our surprise, we won the “People’s Choice” award, and came second in the “non-documentary” category. It was at this event that we had the great honour of meeting David Loftus, one of the greatest food photographers in the world (also known as Jamie Oliver’s photographer).
Our heads had barely cleared after the champagne when we received an invitation from the New York Food Film Festival and another from the Charleston Food Film Festival.
Our heads had barely cleared after the champagne when we received an invitation from the New York Food Film Festival and another from the Charleston Food Film Festival. ChocoThriller had been selected for the 2015 edition of the “Food Porn Party”. We could hardly believe it: from a bar in Amsterdam to one of the biggest theatres on Time Square.
It was so exciting to see our work in such a unique setting. And we decided that, after the excitement of the stage and the soirée, we would celebrate our very rewarding year with a well-deserved holiday in the Big Apple.
If you missed ChocoThriller, wacht it now.