25 May Antica Torretta – Case Study
Refinement and creativity. With these two words, Manuel, young owner of the Ristorante Antica Torretta, sparked our curiosity. These are the words he used to define the spirit of his restaurant.
Manuel’s challenge lay in relaunching the image of the restaurant after the previous, less than successful management. A more international feel, with due regard for local traditions, and a cuisine open to new flavours. In Manuel’s books, every dish must be a moment of discovery. This was his vision.
And to make this vision reality, this is what we did for him and his eatery.
We shot a video to convey the atmosphere of the restaurant and the story of the people who work there.
We devised a mini-video in which Manuel talks about some of the specialities of the house. It was conceived as the start of a little web-series.
Many of the shots were dedicated to the food, because as well as being tasty, many of the dishes also look damn fine.
With the photographs of the interiors we highlighted the dual atmosphere inside the restaurant. And we created a website that would accentuate this atmosphere. You can go there with friends, but also for a romantic dinner.
We used social media to give a coordinated image and create a more permanent link with customers.
Now the spirit of Antica Torretta is a reflection of Manuel’s own soul. His restaurant has become the perfect setting in which to work together with his colleagues. A home for one big family, where Manuel can devote his time to doing what he loves best. Taking a journey through different flavours and passionately creating your next meal.